Role
Product Design
User Experience
Prototyping
Ideation
Research
Timeline
November 2017
[4 Weeks]
Course
Processes and Workflows:
Visual Interaction Design
Tools
Photoshop
Sketch
Illustrator
InVision Studio
Design Objective
The purpose of this project was to design an application beneficial to the everyday people by utilizing user research techniques before and after the ideation process.
Warranty Wallet allows users to store digital renditions of their receipts on the cloud so that they never lose it — which is especially important for large and expensive purchases.
Pain Points
Many individuals lose track of their warranties which can become increasingly inconvenient when it's for an expensive product. Not to mention, it's also challenging to safely store receipts — especially considering some of these products could have been purchased years ago. Pain points based off user personas and user research of technologically appreciative individuals who live busy lifestyles include —
1. Misplaced Receipts
Receipts can easily be lost or misplaced as they are small and extremely common to find around.
2. Fragility of Paper
Receipts are easily prone to fading away over the years which is a major issue for products that provide long term warranties. Receipts can also easily be lost within unpredictable events such as house fires or natural disasters.
3. Warranty Extensions
Most technology related products tend to offer extended warranties that need to be extended during a certain time frame, however, this can be easily forgotten about as there is often no warnings applicable.
Design Challenge —
How might one design an intuitive app in which warranties can be easily tracked and recorded by the common user?
Proposed Solution —
Warranty Wallet
The proposed solution was to design an app that revolves around warranty tracking so that user's feel more secure when they make expensive purchases. This app will keep track of warranties by providing notifications for warranty deadlines and extensions while simultaneously keeping all receipts as digital copies on the cloud.
Step One —
Research Analysis
Benchmark Analysis —
A benchmark analysis was performed on Chambu,
Keep Warranty & Warranty Guard.
PACT Analysis —
A PACT analysis was performed to analyze possible activities involved within the app.
MoSCoW Method —
The MoSCoW Method was done in order to thoroughly understand what features of the app should be prioritized.
User Research & Personas
User research was conducted by analyzing the types of lifestyles that technology driven individuals tend to live. It was noted that they are usually incredibly busy people that may face difficulties to prioritize certain things in their life to stay more organized. These people are generally surrounded by technology at all times, whether it be through work, or at home.
Step Two —
Ideation Process
Site Map
A general hierarchy map was created after coming up with possible user tasks and scenarios for the app.
Ideation & Wireframes
Possible layouts were sketched and then taken over to Sketch to begin wireframing for the initial prototype. Moodboards were also created to begin to develop the possible look and feel of the app.
Step Three —
InVision Prototype
The App's User Interface
The design of the app utilizes a dark colour scheme to match how technology tends to appear through advertising. The home page uses a card design and takes advantage of swipeable interactions, such as swiping left and right to view other products related to the selected category, or swiping up to view details on the selected product.
Step Four —
User Testing & Project Takeaways
User Testing
Three various users that shared an interest of being technologically savvy were tasked to test the final prototype through UserTesting.com. This involved these users to go through tasks such as —
+ Add a new product to the app
+ Purchase an extended warranty for the Google Pixel 2
+ View the Tesla Model S receipt
Users were successfully able to use and navigate through the app using the selected interaction triggers such as swiping up/down or left/right. They stated the important role that notifications would play in them wanting to regularly use the app, and different scenarios, such as servicing an Apple device prior to the warranty deadline, in which the app concept would be useful towards their decision making.
Elements to improve or add on include hyperlinked call and email features for customer service and troubleshooting related needs, as well as being able to incorporate email receipts from online shopping excursions.
Project Takeaways & Final Prototype (InVision)
Overall, this project allowed me to thoroughly understand the role that user testing plays to ensure that the app proposal follows a user centred design. After discussing the concept with my peers, I would further develop this app so that it's useful for smaller purchases as well, such as receiving a notification for clothes prior to the return policy deadline.